Himalaya Vajomba Candy Packaging
In 2020, Naga DDB Tribal was tasked with the rebranding of Himalaya Salt Sports Candy.
The brand's spirit of 'funergy' (that's fun + energy for you non-Yeti folk) is encapsulated in the mascot, Himalayeti, who represents the unleashing of your inner child to overcome your inhibitions, so that you can find the magic in everyday things. I worked closely with my art partner, Sara, and my copy senior, Candice, to give this salt candy brand a makeover. I also contributed additional writing to the brand book before I said vajom-bye to Naga. |
Credits
Naga DDB Tribal
Creative Directors: Suryadipura Salleh, Rachel Hoo, Jeremy Yeoh
Senior Copywriter: Candice Chhoa
Copywriter: Peh Xin Ying
Art Director: Sara Chong
Naga DDB Tribal
Creative Directors: Suryadipura Salleh, Rachel Hoo, Jeremy Yeoh
Senior Copywriter: Candice Chhoa
Copywriter: Peh Xin Ying
Art Director: Sara Chong