KFC You SoonKFC was reopening its Dine-In services after the 2020 Movement Control Order. Instead of doing the regular ‘We’re open for Dine-In!’ announcement, we launched a specially curated 86-track playlist titled ‘KFC You Soon’ to welcome customers back.
Why 86? To commemorate each day the Dine-In service was unavailable, of course. To promote the playlist, we launched a dedication video featuring a lonely KFC store pining for the return of its customers, serenading the viewer with popular song lyrics that convey its yearning. Honours: 2022 Kancil Awards Bronze - Best Film & Branded Content-Led Integrated Campaign Merit - Film (Online): Single Merit - Creative Effectiveness: Film & Branded Content Merit - Best Use of Branded Audio Content Merit - Best Audio-led Integrated Campaign Merit - Creative Effectiveness: Audio Merit - Music in Film Content 2020 Adstars (Pivot) - Silver The One Show Asia Showcase Campaign Brief The Work 2021 MARKIES Gold (Most Creative - Audio) |
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Credits
Naga DDB Tribal
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Associate Creative Director: Rachel Hoo
Senior Copywriter: Candice Chhoa
Copywriter: Peh Xin Ying
Art Director: Bobby Lai, Sara Chong
BM Copywriter: Zhafirry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Business Unit Head: RZ Chew
Senior Account Manager: Brian Khoo
Account Manager: Dalina Annuar
Project Manager: Victoria Lim
Production House : Reservoir World Sdn Bhd
Film Director : Quek Shio Chuan
Producers : Kaviraj Ganayson & Chow Chun Son
Cinematography : Kai Lau
Post Production : Dixon Yoong
Color Grade : Setyo Wib
Music & Audio : Raof Zamirdin
Naga DDB Tribal
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Associate Creative Director: Rachel Hoo
Senior Copywriter: Candice Chhoa
Copywriter: Peh Xin Ying
Art Director: Bobby Lai, Sara Chong
BM Copywriter: Zhafirry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Business Unit Head: RZ Chew
Senior Account Manager: Brian Khoo
Account Manager: Dalina Annuar
Project Manager: Victoria Lim
Production House : Reservoir World Sdn Bhd
Film Director : Quek Shio Chuan
Producers : Kaviraj Ganayson & Chow Chun Son
Cinematography : Kai Lau
Post Production : Dixon Yoong
Color Grade : Setyo Wib
Music & Audio : Raof Zamirdin