Coca-Cola: The Peace Cola
In June 2018, amidst the looming threat of nuclear escalation, the world stood witness to a pivotal moment in modern history – The Trump-Kim Summit.
65 years of conflict. 2 Individuals. 1 momentous occasion. The goal was simple: how could the world’s most valuable brand play its part at such a juncture in modern history? |
Coca-Cola’s brand purpose is to uplift people to unite and bridge divides. So the answer to this brief was a no-brainer: turn one of the world’s most iconic logos into a new symbol of peace.
Honours: 2019 APPIES - Gold |
Credits
Merdeka LHS Chief Creative Officer: Huang Ean Hwa, Szu H. Lee Creative Director: Eugene Low Art Director: Heige Foo Copywriter: Szu H. Lee, Peh Xin Ying Senior Associate : Edmund Hon Associate : Tee Hui Yi, Vinod Manoharan |