Hey, I'm Xin Ying.It's pronounced like 'singing' but with a lot more 'zing', and I'm terrible at introductions.
I am, however, a little better at putting things down on paper. Like all great love stories, I stumbled into advertising unintentionally and the rest, as they say, is confetti. These days, it feels more like a contentious (but still loving!) marriage, and I wouldn't have it any other way. While I enjoy being a collector of various skills, I work primarily as a writer – and even better as a team member. Drop me a line and let's see if we can figure out some shit together. Email: [email protected] LinkedIn: Xin Ying Peh +65 88907839 |
EDUCATION
UNIVERSITY OF SUNDERLAND BA (HONS) Advertising & Design, 1st Class IACT COLLEGE Foundation in Media Studies, CGPA3.81 SMK BANDAR SRI DAMANSARA (1) Sijil Pelajaran Malaysia, 9As ACCOLADES 2024 Clio Awards | Bronze (Film: Product/Service) ADFEST | Silver (Broadcast: Consumer Goods) ADFEST | Bronze (Broadcast: Consumer Goods) ADFEST | Bronze (Online Film: Consumer Goods) ADFEST | Bronze (Online Film: Consumer Goods) Spikes Asia | Bronze (Film: Consumer Goods) Spikes Asia | Bronze (Film: Consumer Goods) 2023 CCA Gongs | Jury - Direct CCA Gongs | Best of Category: Film CCA Gongs | Gold (Film: Online) CCA Gongs | Gold (Film: Online) CCA Gongs | Gold (Film: Broadcast & Cinema) CCA Gongs | Gold (Film: Broadcast & Cinema) CCA Gongs | Gold (Film/Branded Entertainment: Casting) CCA Gongs | Gold (Film/Branded Entertainment: Direction) CCA Gongs | Silver (Film: Online) CCA Gongs | Silver (Film: Broadcast & Cinema) CCA Gongs | Silver (Film/Branded Entertainment: Casting) CCA Gongs | Bronze (Film/Branded Entertainment: Direction) ONE Asia Awards | Bronze ( Film & Video: Online Film & Video) ONE Asia Awards | Bronze (Film & Video: Cinema Advertising) London International Awards | Silver (TV/Cinema: Humor) London International Awards | Bronze (TV/Cinema: Humor) London International Awards | Bronze (Online Film: Home Products) 2022 Kancil Awards | Silver (English Copywriting: Campaign) Kancil Awards | Bronze (Best Film & Branded Content) CCA Gongs | Bronze (Outdoor: Best Use of Posters) Campaign Brief's The Work (Print & Print Craft) 2021 MARKIES | Gold (Most Creative - Audio) Campaign Brief's The Work Cannes Lions Live Shorts Creative LIAisons 2020 OneShow Asia Showcase | KFC You Soon ADSTARS | Silver (Pivot) 2019 APPIES | GOLD (Food & Beverage) IACT Valedictorian, Class of 2019 First Class Honours Recognition Award 2018 Short + Sweet Theatre Malaysia Finalist Student Kancils x SCooler Awards | Silver Creative Conscience UK | Outstanding Shortlist 2017 Malaysian Universities Poetry Writing Competition Top 10 finalist out of 1,400 entries 2016 Maybank Perdana Leadership Foundation Writing and Photo Contest 2015 - Consolation 2014 Star BRATs Young Journalist Programme Raymond Chew Scholarship (Full Award) |
EXPERIENCE
MULLENLOWE SINGAPORE Senior Copywriter | Oct 2021 - Current Brands: Smile Makers Bybit - It's Time to Level Up Republic of Singapore Navy Unilever - Dirt is Good, Closeup Bumble Y2 (WON) REPRISE DIGITAL MALAYSIA Copywriter | May 2021 - Oct 2021 Campaigns: Ford 'Hello, Outdoors' Lexus Munchy's Pitch (won) Oat Krunch Pitch (won) NAGA DDB TRIBAL Copywriter | Jan 2020 - April 2021 Campaigns: KFC You Soon PappaRich Instastorybooks Himalaya Vajomba Salt Candy MERDEKA LHS Creative Hybrid | May 2018 - Jan 2020 Brands: Sprite Waterlymon Coca-Cola - The Peace Cola Vinda Deluxe - Tears Drypers - Drypantz Coca-Cola Global (Won). DENTSU LHS Intern | May 2017 - December 2017 Brands: Etika, Vinda Deluxe, Jordan Dental. Malaysia Airports 25th Anniversary Campaign. Sprite No BS (WON) Calpis (WON) |