Smile Makers: Audioboobs
In Singapore, breast cancer is the number 1 killer among women. Despite understanding the importance of regular checks, only 62% reported having ever done a breast self-examination.
However, while women aren’t touching themselves enough to check for lumps, they were touching themselves in other ways - with an increasing number doing so to erotic audiobooks. So, we worked with sexual wellness brand, Smile Makers, to produce a series of erotic audiobooks that encourage women to self-check – during self-pleasure. Honours: Campaign Brief Adnut's Top 5 Campaigns of 2023 |
|
Credits:
MullenLowe Singapore
Executive Creative Directors: Daniel Kee, Ang Shengjin
Senior Copywriter: Peh Xin Ying
Copywriter: Liyana Hidhir
Art Directors: Heizal Yow, Low Kin Lin
Senior Growth Manager: Kevin Koh
Agency Producer: Yong Mun Weng
Audio House: Nacho Usual Collective
Sound Engineer: Bo Amir Iqram