Bumble: It Starts With Hello
On Bumble, all meaningful connections begin with hello. The word itself is more than just a greeting; it is a gateway to experiences and people that are wondrous, thrilling, surprising, scary and all the big sparkly words you can think of combined.
For the brand's Y2 campaign, we teamed up with our Philippine counterparts to launch a series of localised films depicting hello as the launchpad to life-changing connections. |
Credits:
MullenLowe Singapore Creative Director: Meryke Naude Copywriters: Peh Xin Ying, Yip Su Ann Art Directors: Beatrice Phoeng Group Account Director: Louisa Cheong Account Executive: Daniel Rivera Senior Producer: Vishant Tejwani Producer: Mun MullenLowe Treyna Creative Director: Jopy Arnaldo Senior Copywriter: Marla Fae Laureano Art Director: Krystel Ybanez |