Delicately Balanced Flavours
The idea was simple enough: Knorr stock cubes bring the perfect balance of flavours to every dish.
So we went back to basics: show, don't tell and tadaa! A set of print ads featuring animals juggling ingredients were made. Because duh, balance. |
Honours
CCA Gongs Bronze (Outdoor: Best Use of Posters) MADStars Finalist (Campaign Print: Sectors/Food) Finalist (Campaign Print: Print Craft) Finalist (Campaign Outdoor: Outdoor Craft) Finalist (Single Print: Sectors/Food) Finalist (Single Print: Sectors/Food) Finalist (Single Print: Print Craft) Finalist (Single Print: Print Craft) Finalist (Single Print: Print Craft) Finalist (Single Outdoor: Outdoor Craft) Campaign Brief's The Work Print - In Store Posters & Point of Sale Print - Newspapers & Magazines Print Craft - Art Direction Print Craft - Digital Imaging |
Credits:
MullenLowe Singapore
Executive Creative Director: Daniel Kee, Ang Sheng Jin
Global Creative Director: Alex Okada
Copywriters: Daniel Kee, Peh Xin Ying
Art Directors: Ang Sheng Jin
Designer: Sol Tan
ECD: Erick Rosa
Art Director: Alex Tan
Production: Illusion CGI Studio
MullenLowe Singapore
Executive Creative Director: Daniel Kee, Ang Sheng Jin
Global Creative Director: Alex Okada
Copywriters: Daniel Kee, Peh Xin Ying
Art Directors: Ang Sheng Jin
Designer: Sol Tan
ECD: Erick Rosa
Art Director: Alex Tan
Production: Illusion CGI Studio